Piero Polidoro is associate professor in Semiotics at LUMSA University in Rome. He has a degree in Communication (University “La Sapienza” of Rome, 2000) and a PhD in Semiotics (University of Bologna, 2005). His PhD thesis, supervised by Umberto Eco and Patrizia Violi, dealt with two important aspects of Visual Semiotics: recognition and the origins and mechanisms of plastic language.

From 2006 to 2008 he had a post-doctoral fellowship at Istituto Italiano di Scienze Umane. His research project (supervised by Omar Calabrese) was about the interpretative cooperation in visual texts. From 2009 to 2010 he has been research fellow at Scuola Superiore di Studi Umanistici (University of Bologna).

His main research interests are in General Semiotics, Visual Semiotics (visual perception, visual identity, visual narration), Communication Strategy, Website qualitative analysis. His approach is based on interpretative and structural Semiotics, but it also open to Cognitive Sciences and Visual Studies.

He is also interested, from an academic and professional point of view, in writing techniques (rhetoric, simplified language, etc.).

He taught at University “La Sapienza” (Rome), University of Bologna, Iuav (San Marino), University of Teramo.

He has been consultant (communication, new media and media relations) for academic, political and economic institutions or associations. He has worked for several firms, particularly in the fields of food&wine and new technologies.